Like many other Agile practitioners, I have seen too many cases where an organization wants to adopt Agile, but believes that all they need is a little training. Of course, the most extreme would be when a group believes they can send one person off to become a Certified ScrumMaster and then they can simply train everyone else. While this intuitively sounds foolish, and many people could begin to articulate the shortcomings of this mental model, I’ve struggled to present a clear and succinct view of what exactly why this model doesn’t work. Although I recently came across a very good model that captures what I tacitly knew already. I hope this is valuable to the rest of you out there trying to make the case for coaching. more »